HISTORY -COMPANY CONCEPT & BACKGROUND 

In 1979 a Dutch guy discovered the adrenalin rush of the anger that lies within the determination to change all that felt wrong. As the singer of ZMIV, one of the most legendary Dutch punkbands ever, he took the “Do it Yourself” approach bigtime,publishing artworks in numerous underground magazines.However, smart businessmen copied and adapted the expressions of the free and independent youth : punk crushed under the weight of its own succes and went underground again, but the spirit of SEVERE was born. Drawing on his past as a hardcore punker-, he started to design “boardstyle graphics” for surf skate- and snowboard manufactureres and small boardsports initiatives. Founding the boardwear brand SEVERE somewhere back in 2001 seemed the logical result. A wild “arty farty release party”-  march 2002- was the official start of the board-core brand SEVERE.

2003/2008 CORE IDENTITY

SEVERE expanded its activities amazingly.Exposing the brand twice at the BoardIspo Munich  took it one step further. Being the alternative contender in the boardsportsmarket; the brand started booming skyhigh.Exposing twice at the Board-Ispo  in  Munich  took it one step further. A few years later SEVERE was selling nationwide in the finest Dutch core shops and plans for distribution in France, Germany, New Zealand and California Exposure in various magazines brought the core brand to the next level:  the underground finally reached the surface.. Extending its product line with high quality skateboards, raw canvas pants, snowboards & technical snow-wear raised the potential in the global boardsports industry. However: it brought us into the world of corporate matters , turnover grow and global investments…Fed up being pushed around  we decided to surrender and go underground again                                                                                                                 Source: surfersvillage.com
 

WE POWDER
SEVERE joined WePowder. A small  community of dedicated Dutch freeriders: Powder alerts, European freeride spots,one lift wonders,best kept secrets and real time  weather & snow forecast.,Take part & feed the stoke  www.wepowder.nl                        

 SEVERE SKATE AND SNOWBOARDS ( 2006-present)   The first editions  of SEVERE’s high standard skate- and pooldecks were made in Canada . We started selling them as completes, but with increasing orders  comming in, we finished being a woodshop. Late 2008 Production moved to southern California  where a small company made  the nearly unbreakable SEVERE decks with the  legendary shape  and pop.  Meltdown 2006, Authority deck 2007 Punkskull 2008.Proliferate 2011

2004 OPENING SEVERE POOL & SKATEPARK

Wonder where our profit goes? SEVERE’s Private playground! This rugged pool was created ages ago with truckloads of bombproof concrete. Wicked weeks of true labour resulted in SEVERE’s private skatepark Open for selected riders only.wanna get invited?  drop us a line

 

2005: FIRST EDITION OF SEVERE TECHWEAR

March 2005:Severe’s first prototypes of high quality techwear FW 2006 editions. Ultra resistant comfort fit.12.000 mm waterproof, windproof, breathable, standard taped seams, ventilation zippers...Big dump style
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SEVERE is a boarder owned company, founded in 2002 by the Dutch Punkrock & Snowboard veteran Sander Kuipers. to higher quality and awareness for core brands. SEVERE’s Created for all you core-boarders, drop outs & freeriders out there who are still in it for all the right reasons. Read between the lines, think outside the box : There’s no authority but yourself..... 

severeboardgear.com, severe skateboards. severe snowboards, severe surfwear, action sports, skatepunk, skateboarding, snowboarding, freeriding, powder,backcountry, severe, severe boardgear, sander k. dutch designer, graphic design, zmiv,blast-omatic,le roi mort et les lentilles rouges