KORUA-webshop

KORUA Specialist ?

Boarderowned and Authentic to the Core

5 out of 5
3 reviews

NO MORE KORUA SHAPES ?
KORUA Shapes, wellknown for its unconventional shapes and its awesome videos is celebrating it’s rise on the Market. The incredible “Yearning for turning “ series are  drawing a lot of attention, and accelerated the sales of attractive shapes that popped up in these videos. In fact: it was one of the best marketing tools a snowboard brand ever used in years…

It seemed the brand couldn’t honor the promise. Product were sold out halfway, restock was taking ages and first complaints came back to the shops. Korua Product quality became an issue too. The initial disaster with the inferior base of the first series, the vulnerability of the edgeless tails or  delamination of the topsheet lead to critical questions and an increasing amount of disappointed -or really pissed off – customers.  It’s kind of simple: In the end snowboard buyers just want reliable products which will last. Turn after turn, Run after run: A good product should definitely  last till the end of the season.

Sometimes an awesome marketing campaign just isn’t enough. With the brand booming sky-high, competition between shops became increasingly hostile. The corporate identity and guidelines started to feel like a carefully designed straitjacket. Customers complaining about product quality were given a  discount on a substitute board, which exactly matches the retail price…. This isn’t the way we like to do business. We’d like to be open – call it naive- and stay true to our actual roots and mission to deliver high end products. Unfortunately  KORUA couldn’t match our expectations.  It made us decide to pull the plug and move on.  If you have issues or a warranty claim: please contact Korua directly.
We wish them  a bright future,  a KORUA product quality that fulfill the needs and tons of awesome viddys, shapes and things to come. Good riddance!

 

WHAT ABOUT THE SEVERE  BOARDSHOP? 

While Sander has resigned from SEVERE and will focus entirely on snowsurf brand Powfinder Snowboards,  this website will slowly transform into a more skate and surf orientated platform. Bring back the good vibes
KORUA SHAPES QUALITY: WARRANTY CLAIMS  and REPLACEMENT
As we  will not sell KORUA anymore,  Customers who face major problems NOT caused by impact, can contact Marko or Jerry at KORUA Headquarters in Germany. Please enclose some pictures, a brief description of your complaint, invoice and the serial number of your KORUA shape. You’ll probably get a small discount – which matches the actual retail price- on your next KORUA board. It’s a proven way to ease the customers, keep them on board and sustain margins.  Everybody wins ?  Contact ’em at info@koruashapes.com

 

Our skateboardclinics, miniramp- and skatepark rentals, organize and hosting of events will be the core business of SEVERE. Stay tuned

 

Description
Reviews (3)
  • KORUA SHAPES est. 2014

    NO MORE KORUA SHAPES ?
    KORUA Shapes, wellknown for its unconventional shapes and its awesome videos is celebrating it’s rise on the Market. The incredible “Yearning for turning “ series are  drawing a lot of attention, and accelerated the sales of attractive shapes that popped up in these videos. In fact: it was one of the best marketing tools a snowboard brand ever used in years…

    It seemed the brand couldn’t honor the promise. Product were sold out halfway, restock was taking ages and first complaints came back to the shops. Product quality became an issue too. The initial disaster with the inferior base of the first series, the vulnerability of the edgeless tails or  delamination of the topsheet lead to critical questions and an increasing amount of disappointed -or really pissed off – customers.  It’s kind of simple: In the end snowboard buyers just want reliable products which will last. Turn after turn, Run after run: A good product should definitely  last till the end of the season.

    Sometimes an awesome marketing campaign just isn’t enough. With the brand booming sky-high, competition between shops became increasingly hostile. The corporate identity and guidelines started to feel like a carefully designed straitjacket. Customers complaining about product quality were given a  discount on a substitute board, which exactly matches the retail price…. This isn’t the way we like to do business. We’d like to be open – call it naive- and stay true to our actual roots and mission to deliver high end products. Unfortunately  KORUA couldn’t match our expectations.  It made us decide to pull the plug and move on.  If you have issues or a warranty claim: please contact Korua directly.
    We wish them  a bright future,  a KORUA product quality that fulfill the needs and tons of awesome viddys, shapes and things to come. Good riddance!

     

    WHAT ABOUT THE SEVERE  BOARDSHOP? 

    This website will slowly transform into a more skate and surf orientated platform. Bring back the good vibes
    KORUA SHAPES QUALITY: WARRANTY CLAIMS  and REPLACEMENT
    As we  will not sell KORUA anymore,  Customers who face major problems NOT caused by impact, can contact Marko or Jerry at KORUA Headquarters in Germany. Please enclose some pictures, a brief description of your complaint, invoice and the serial number of your KORUA shape. You’ll probably get a small discount – which matches the actual retail price- on your next KORUA board. It’s a proven way to ease the customers, keep them on board and sustain margins.  Everybody wins ?  Contact ’em at info@koruashapes.com

     

    Our skateboardclinics, miniramp- and skatepark rentals, organize and hosting of events will be the core business of SEVERE. Stay tuned

     

    SEVERE is a specialised snowsurf shop  & KORUA specialist

     


     

  • Reviews
    1. 5 out of 5
      5 out of 5

      wat goed van jullie om KORUA op de markt te knallen. haha dat met die comfortzone. Revert95 eat your heart out. stay true guys! P

    2. 5 out of 5
      5 out of 5

      Merci Sander , c’est incroyable. Guillaume ^^

    3. 5 out of 5
      5 out of 5

      Amazing website. Great design, awesome collection Korua shapes. Can’t wait to release the beast #stealth56

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