NO MORE KORUA SHAPES ?
KORUA Shapes, well-known for its awesome videos is celebrating it’s rise on the Market. The incredible “Yearning for turning “ series are drawing a lot of attention, and accelerated the sales of attractive shapes that popped up in these videos. In fact: it was one of the best marketing tools a snowboard brand ever used in years… However: It seemed the brand couldn’t honor the promise. Product were sold out halfway, restock was taking ages and first complaints came back to the shops. Product quality became an issue. The initial disaster with the inferior base of the first series, the vulnerability of the edge-less tails or delamination of the topsheet lead to critical questions and an increasing amount of disappointed customers and boardshops. It’s kind of simple: In the end snowboard buyers just want reliable products which will last. Turn after turn, Run after run: A good product should definitely last till the end of the season
Sometimes an awesome marketing campaign just isn’t enough. With the brand booming sky-high, competition between shops became increasingly hostile. The corporate identity and guidelines started to feel like a carefully designed straight-jacket…. This isn’t the way we like to do business. We’d like to stay true to our actual roots and deliver high end products. Unfortunately KORUA couldn’t match our expectations. It made us decide to pull the plug and move on.
As we will not sell KORUA anymore, we advice Customers who also face quality issues like delamination, side wall cracks and dried out , bad sliding bad bases to contact Marko or Jerry at KORUA Headquarters in Germany. Please enclose some pictures, a brief description of your complaint, invoice and the serial number of your KORUA shape. You’ll probably get a small discount – which matches the actual retail price- on your next KORUA board. It’s a proven way to ease the customers, keep them on board and sustain margins. Everybody wins ? Contact ’em at firstname.lastname@example.org
While Sander has now resigned from SEVERE and will focus entirely on snowsurf brand Powfinder Snowboards, this SEVERE website will slowly transform into a more skate and surf orientated platform. Bring back the good vibes Our skateboardclinics, miniramp- and skatepark rentals, organize and hosting of events will be the core business of SEVERE. Stay tuned