Going underground again

 Sander K.       owner/designer SEVERE

In 2002 the Dutch punkrockdesigner Sander K initiated the independent answer to the corporate identity, founding his core boarding brand SEVERE. SEVERE stays the original contender in the boardsports-movement  designing skateboards,snowboards,publishing websites,artwork,raw music and more..However: After five years expanding  our market among  the big boardsports monopolists, SEVERE is going underground again. We’re sick & tired of   the multi coloured adds in the boardsportsmagazines. The crowded hotspots. The taint of posers, The Streetwise attitude of the low life wannabes.Big air-Big bucks-and candybars as gifts... The exchangeable  dresscodes of the happy few. The incrowd neglecting-just drop another spot.Well, screw the lot! We don't wanna be part of that scene anymore...After five years we decided to back to our original sources and take  art, music, skate- surf and snowboarding back....

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